Music Mondays: The Korean Noise Keith Ape

The country of Korea is known for its authentic cuisine, amazing fashion, sublime skylines, beautiful people and, of course, K-Pop. However, the country has found its new gem in the music industry and it has nothing to do with K-Pop but rather hip-hop itself. The new emergence of Keith Ape has already impacted the hip-hop scene in America and is currently touring. Keith Ape’s giant song, “It G Ma”  has over 17 million views since being released 11 months ago.

The song became such a hit that A$AP Ferg, Father, Waka Flocka Flame and Dumbfounddead all got on the track and did a remix which was released 6 months after the original release of the video. The personality of the song has a crazy feel that makes you want to jump and rage with the people in the crowd. The origins of the song started when JayAllDay starting calling all of his friends “It G Ma”, Keith Ape commented on his experience stating “JayAllDay would only call us “It G Ma” when he sees anyone of us, I liked the way it sounds and started to produce a song around it.”

Keith Ape also mentioned on his interview with Noisey, “In Korea, there was no crew I’d want to be in besides the Cohort. Because you know, Korean rap, it sucks bad,” Keith Ape is actually the youngest member of The Cohort, however, amongst all other member Keith Ape has been recording music the longest. Keith Ape grew up in Bundang, which is 1 hour away from the Korea’s capital, Seoul. Keith Ape stated when he was young he was a problem child. Not like smoking cigarettes, abandoning your family, gang banging or jacking people’s money problems. He was a problem child to the extent that he didn’t like school and dropped out of school during his school years.

At the age of 14, Keith began exploring into the sounds of hip-hop and was immediately drawn into Nas and AZ trade bars on “Life’s a Bitch” Keith got inspired and started writing rhymes while experimenting with music production. “Kid Ash” was the name Keith started off with. He went on to record several tracks on Okasian’s first album under that name.

In 2012, Kid Ash transitioned into Keith Ape, as he rebranded himself after his favorite artist Keith Haring and his spiritual animal ape.

And then came “It G MA”

 

 

 

 

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