14 Jul Summer Pop-Up Shops
This past week marked the end of a pop-up shop featuring an alternative to your typical Starbucks experience. Nescafé opened up to Coffee Taproom from June 9 through July 12 on Queen West, offering visitors a free cup of coffee. Entry fee? A sachet of their Sweet & Creamy that you could order online. The space featured comfy couches and chairs, endless cups with common names spelled incorrectly and a row of taps with your favourite coffee!
Hershey’s Chipits Bake Bar – July 16
What’s better than a freshly baked cookie? A custom fresh baked cookie with toppings chosen by you! Hershey’s Chipits Bake Bar is running now through July 16 at 1918 Queen St. E and celebrating National Chocolate Day with this creative pop-up shop. From dough base to toppings, make your own cookie and they’ll bake it right then and there. For every cookie sold, Hershey’s will donate a meal to the Daily Bread Food Bank.
Häagen-Dazs – June 22 – July 22
Toronto ice cream has become quite the attraction for the past couple summers, but Häagen-Dazs is taking us back to the classics. With their eye on the young professionals, the King West pop-up is offering flights of ice cream, desserts featuring Nespresso and even occasional Haagen Hours, where visitors 19+ can enjoy some music and ice cream cocktails. The cocktails are the star of the show as the company is highlighting their new alcohol-infused ice creams such as Irish Cream Coffee and Biscotti, Vodka Key Lime Pie and Whiskey Chocolate Truffle. Hurry in though! This pop-up is only running until July 22.
Kendrick Lamar – July 25 only
The rapper is hosting two nights here in Toronto for The Damn Tour, July 25 and August 23. The day of his first show, Lamar will be taking over Livestock at 116 Spadina Ave. to feature his exclusive tour merch.
My Fidget Spinner
They’re everywhere. And although you could find them at most toy stores, the infamous Fidget Spinner has set-up shop in Dufferin Mall for the summer. From your basic plastic, steel and iron ones to colourful light up spinners featuring a Bluetooth speaker!
If you haven’t taken a walk through Yorkdale latest expansion, this may be reason enough to visit. Concept opened up for the summer in the mall and features a space for local business to set-up a temporary shop. From Peace Treats to Peace Collective, this innovative space is definitely worth checking out before it’s gone!
A pop-up shop is a great way to get your brand exposure and provide an experiential connection to consumers. Toronto promo marketing is cut-throat, with everyone fighting for a spotlight and a pop-up shop creates a great opportunity to grab foot traffic and, hopefully begin a word of mouth train. As it’s on a smaller scale, it’s easier to provide certain selection, really explain your product or service and allows you to create an event without having to plan much. Websites such as ThisOpenSpace.com make finding a venue easy, and keeps your budget in check!
Contact us to help you get your first pop-up ready to go!