What can SEO do for your brand?

What can SEO do for your brand?

If you’ve considered how to market your brand, chances are SEO has come up more than once in the process. But what exactly is Search Engine Optimization and how can it help your company grow and succeed? Well, for starters, you want to aim to have the best SEO when it comes to your industry.

Everyone’s first stop when looking up practically anything is Google and if they’re looking for something you have to offer, then you want prime real estate amongst the results: top of the first page.  Because who likes sifting through pages and pages of search results? But to get your name at the top, you first have to under how search engines work.

Search engines use a complex algorithm that utilizes automated robots that ‘crawl’ through the web, sifting through web pages, jpegs and other document types, storing them in large datacenters for later search queries.  Now, ideally the search engines aims to provide the best quality and most popular links pertaining to your search.  It takes into consideration the quality of your site, if your site is trustworthy and what kind of authority your site has.  And you thought it was just about website design.

Quality is usually measured by the actual content of your website. For example, if you have an online store and the description for all the items in a single category are the same, then you’re not offering unique content to your users.  Building trust is another important aspect.  As mentioned before, search engines are looking for the best results for its users.  So if you’re company page has a number of poor reviews, then you’re going to get pushed down. However, if you build a solid fan base and get linked back from other reputable websites, your ranking will go up.

That’s where we come in. Getting your SEO in order can prove to be a challenge with your endless list of tasks. doUknow has the right tools and expertise to get your name where it should be!

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