21 Aug Visual Merchandising
Merchandising is one important aspect of creating an effective brand image, but when it comes to your retail space, visual merchandising takes on a much bigger impact at a crucial time for your consumer, the point where they’ll make the final decision whether or not to purchase your product. The moment of choice. And given 90% of a first impression is visual, your product, store and overall store design is essential in representing your brand just the way you want.
Remember the last time you were walking through a mall. Passing each store, taking a peak in to see if anything interests you before you move on to the next. From the window decals to the shelving, everything is a reflection of your brand. More and more brands are even expanding on the traditional layout and extending their entrances and transforming them into brand specific corridors. Apple keeps everything clean and simple whereas Victoria Secret uses their signature coloured stripes to create a bold entrance.
Signage is also an important part of your retail space. Window vinyl stickers and any outdoor boards are also a great way to express your brand and catch the eye of passing consumers. And of course, signage will also tie in to the brands logo, colour scheme and follow the creative theme throughout the brand.
Creating a story is one effective way to elevate your visual merchandising. If you’ve got a range of product lines bringing items from each channel to create a story, showing your consumer just how well your product can add to their life, can help to better express the personality of your overall brand.
Still not sure where to begin your visual merchandising? Contact us today and let us show a Toronto merchandising company can help elevate your brand!