07 Feb Eyes Are the Windows to Your Sales
Three statistics that will make you love and want to use visual merchandising:
- 90% of information sent to the brain is visual
- Only 10% of heard information is retained three days later. However, if images are attached to that information 65% of the information is retained three days later.
- 63% of consumers said good images are more important than product descriptions
Living in the media-saturated world that we do, we have all evolved to digest and interpret our information on a high-speed visual level. On average it takes a human 8 seconds to decide whether they are interested in a show, product, or anything based on their first impression. You can spend two months designing a strategy but if a consumer isn’t a fan of it in the first 8 seconds, they aren’t buying it.
Visual Merchandising allows you to communicate what your company is about, what kind of ‘image’ you want to project out, and of course why your customers or audience should choose you, all in one move. As a smart creator, looking at the statistics above should not concern you but rather encourage you to advance your company’s approach to advertising. Visual merchandising can do just this by communicating with your audience in a way that will truly stick. A full proof approach to visual merchandising includes promotional marketing, website design, graphic design, videography, photography and even social media marketing – all services provided by our company DoUKnow. By giving your audiences new and exciting things to look at, their eyes are the window to your sales.
DoUKnow is a Toronto media company with a marketing agency within it which strives to help businesses of all shape and form reach their maximum potential. If you want to learn more about visual merchandising and how it can transform your company’s image, we can help! Send us an email at Info@douknow.com today to get started on your new visual merchandising strategy!