April Showers Bring May Followers? – Social Media Marketing

April Showers Bring May Followers? – Social Media Marketing

The old saying goes, “April showers bring May flowers,” an aphorism reminding us that miserable rain will soon lead us to the beautiful treasures of summer. However, it is 2018 so let’s give this saying an upgrade… April showers bring May followers! In today’s blog are a few ways that the changing of seasons can be a great opportunity to improve business engagement and how it can be a great time to upgrade a company’s social media marketing scheme.

With the long winter coming to an end, everyone is beyond excited to get the summer action they have missed out on for the past several months. A smart business or entrepreneur can ride this wave of buzz surrounding summer to keep their brand relevant and their customers devoted to that brand. No matter the company or campaign, by adjusting the topics of social media posts, researching  merchandising companies for new seasonal lines and developing a season based website design, a brand can grab the attention of several consumers searching for services on social media. This tactic will not only increase a company’s traffic but can also showcase the diversity of a brand resulting in a notable online and offline presence. Brainstorming with the team about how your product or services can make a consumer’s summer season better is an excellent place to start. Be creative and don’t be afraid to colour outside the lines because being unique with these decisions will pay off in the long run.

Don’t just use the arrival of the warmer seasons as an excuse to clean up the office, use it as a way to get you and your brand noticed. DoUknow can help you take your social media marketing to the next level. As a Toronto marketing agency that offers photography, videography, SEO, graphic design and website design, we can help develop your seasonal brand ideas and make them memorable.  Need to know what new strategies are relevant to your brand and to your social marketing plan? Let us help you! Contact us today.

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