doUknow Blog

The old saying goes, “April showers bring May flowers,” an aphorism reminding us that miserable rain will soon lead us to the beautiful treasures of summer. However, it is 2018 so let’s give this saying an upgrade… April showers bring May followers! In today’s blog......

Hello! Bonjour! My name is Victoria Duarte, I am eighteen years old and I am the current intern at doUknow Media. As a first-year university student, deciding what I want to do for a life-long career is a thought that crosses my mind every day.......

Hashtags can be a complex topic to understand and discuss. There is so much information available regarding the topic and so many new tips and tricks always becoming available that it can seem like an additional unneeded step in your social media marketing strategy. However,......

Three statistics that prove visual merchandising will improve a company’s sales: 90% of information sent to the brain is visual Only 10% of heard information is retained three days later. However, if images are attached to that information 65% of the information is retained three......

School books, pumpkin spice and trade shows! Fall marks the high season of one of the most underestimated marketing tools: trade shows. A trade show is an exhibition of brands and companies linked to a particular industry or lifestyle. Trade shows are a great way......

Sponsorship marketing is a key component in qualitative results rather than quantitative.  Traditional methods are a great tool in measuring effective, but when it comes to a sponsorship, it’s more about aligning your brand with the principles and values of the sponsee. Not only can......

A big part of the success of your brand is directing your product or service to the right demographic.  Knowing your target audience is key to gaining their loyalty and that doesn’t just involve their attitude towards your product, but their lifestyle habits, buying patterns,......

For many companies, advertising can be a breeze, but for others, legislation and rules can get in the way of optimal marketing campaigns. One major industry that has been going through the motions is the vaping sect.  With its roots planted in being an alternative......

In the days of content marketing and social media exposure, generating fresh new material is top priority for many companies, big and small. Of course there are basic product images, seasonal features and even consumer contribution, but when you’ve exhausted many of these channels, a......

The idea of imitation or a copycat has become a topic of much discussion as of late. While some say that there is no such thing as innovation, because everything is a copycat of something else, others argue that innovation is possible and is key......