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Whether you’re starting off a new venture or the time has come to evolve your business, merchandising is key to successfully engage consumers and establish a strong brand identity.  Merchandising is an umbrella that encompasses packaging, product design, pricing, point of purchase displays and so...

Nescafé Taproom This past week marked the end of a pop-up shop featuring an alternative to your typical Starbucks experience. Nescafé opened up to Coffee Taproom from June 9 through July 12 on Queen West, offering visitors a free cup of coffee. Entry fee? A sachet...

So you've started your own business. You've got your products or service ready, your website design has been approved and launched and you seem to have your social media marketing down. But you're still missing something. It's not the quality and it's not the staff....

Blogging is a tedious task. A lot of time, research and man hours goes into coming up with quality pieces. Although blogging takes up a lot of time and effort, it is about more than just writing a piece. Blogging is about obtaining results and...

You’re scrolling through Facebook, passing winded status updates and memes you’ve probably seen way too many times. But what are you most likely to slow down and give that extra time to? A video. From cute pets to daring stunts, videos are the most captivating...